About us
ABOUT US
George Tyson co-founded Journey PR after developing his own brand and noticing inconsistencies within the hospitality industry. He observed a gap in the market and a general lack of knowledge when it came to social media and influencer marketing.
George has built his own successful brand as a content creator and has worked with some of the industry’s top brands. With clients such as Booking.com, Daniel Wellington, and Marriott Bonvoy Hotels; he has had a wide breadth of industry knowledge and experience.
George Tyson
Co - Founder
George has sculpted a career that mixes strategic marketing with innovative digital media. His entrepreneurial spirit was notably showcased as CEO and Co-Founder of Navenu, where he pioneered the integration of emerging technologies, such as Web 3 technologies and Artificial Intelligence, into robust marketing strategies. Concurrently, his personal venture as a Travel Blogger & Content Creator, ‘American and the Brit,’ underscored his adeptness in content creation and audience engagement, amassing an organic following of over 55,000 within just 9 months.
In his role as a Digital Media Account Manager at Sweetshop Media, George further refined his skills in account management, client relationship cultivation, and the orchestration of impactful campaigns, navigating the multifaceted needs of clients through compelling brand narratives and marketing strategies. Responsibilities spanning brand development and strategy to content creation and influencer marketing management, ensuring a comprehensive and strategic approach to public relations and marketing.
Currently, as a Digital Media Executive at Journey PR, George applies his expertise to provide innovative communication strategies for restaurants, hotels, and travel brands, aimed at enhancing brand awareness and boosting sales.